Dame Deborah James has a new idea for the toilet roll
Look: Dame Deborah James calls on brands to include bowel cancer symptoms on toilet paper
Dame Deborah James is urging big supermarket brands to include bowel cancer symptoms on toilet paper rolls.
The 40 year old man You, me and the big C The presenter, who was diagnosed with bowel cancer in 2016, revealed last month that she is now in end-of-life palliative care at home, surrounded by loved ones.
His call to action on ITV Lorraine comes after the retailer Marks and Spencer has announced plans to add information about signs of the disease to its packaging.
During Tuesday’s edition of the breakfast show, Dame Deborah appeared to praise her friend Cara Hoofe – who was diagnosed with bowel cancer aged 32 – for successfully pitching the idea to put the symptoms on the toilet packaging to his employer M&S, which they agreed to.
From next month, there will also be new signage about bowel cancer symptoms in shops and in assistance center washrooms.
“I’m over the moon, I don’t really have words to describe how I feel about M&S, my company doing this to raise awareness for bowel cancer, especially as we also have a huge customer base. “, Hoofe said.
In a video message, Dame Deborah called on other companies to follow M&S’s lead.
“Congratulations, Cara,” she began. “I’m so glad you’re talking about the hard work you’ve put in and what you’ve accomplished.
“I know we both suffered from bowel cancer and we’ve talked so many times about the signs and symptoms appearing on the toilet. But you finally did. And I’m really, really proud of you for that.
“This is the start of things to come. I think we should give a big shout out to other companies now saying, like, ‘Where are your signs and symptoms?
“Forget puppies – I miss puppies,” she continued. “We need real information reported on these toilet rolls, so hopefully a lot of other big brands will now say, ‘Yeah, hang on. It makes a lot of sense. That’s what we have to do.
“So I can’t wait for this to happen. And a huge shout out to you,” she concluded her post.
After the message, Hoofe explained how Dame Deborah had been a huge inspiration to her.
“I met Deborah in the early days of her diagnosis through Bowel Cancer UK, I think one of the first times we met in person was at a singing gig for the charity where she was talking,” she said.
“We kept in touch via messaging throughout our treatment and she was supportive of me and I really hope I was supportive of her as well. This whole idea for the toilet roll came from how Deborah behaves in everyday life.
“I’m probably a little more reserved than Deborah and I follow the processes, and when I submitted the idea, I sat there and thought, ‘She would just say to me, ‘That’s not enough. good. What can we do?’ I then quickly got in touch with our President and CEO and tried to create some noise around him and it worked.
The changes are part of the retailer’s partnership with Bowel Cancer UK, with customers also soon able to scan a QR code which will redirect them to the Bowel Cancer UK website to find out more.
Commenting on the initiative, Genevieve Edwards, Chief Executive of Bowel Cancer UK, said: “This brilliant initiative will help millions of people across the UK know what to look out for and will undoubtedly save lives. We are extremely grateful to Cara and the team for their commitment to making this happen.
Last month, Dame Deborah revealed she had teamed up with fashion label In The Style to launch a charity t-shirt with all proceeds going to the BowelBabe fund.
The £15 t-shirt features his famous ‘Rebellious Hope’ slogan on the front.
Prior to the launch of the t-shirt, Dame Deborah was working on her own collection with the fashion brand.
While the main collection is not yet ready, Dame Deborah revealed on Instagram that she had already worn one of the dresses when she met Prince William who personally returned her femininity at his family home.
The BowelBabe Fund for Cancer Research UK was founded by Dame Deborah and her family to help fund clinical trials and research into new treatments for cancer patients, while raising awareness of bowel cancer.
In less than a week, the BowelBabe Fund raised over £6,000,000 in donations.
“Lorraine” airs weekdays at 9am on ITV & ITV Hub.