Novel Hotel City Center Increases Occupancy Rate to 90% with RateTiger
Novel Hotel City Centre, one of Abu Dhabi’s leading business hotels, increased its occupancy rate to 90% by leveraging RateTiger. The four-star property uses RateTiger Connect for two-way rates and inventory, as well as transferring booking data between sales channels and the hotel’s PMS. The hotel also uses RateTiger’s GDS Distribution, Booking Engine, Metadata Management and Rate Shopper, all available as a single solution through the RateTiger Platform, to effectively manage online distribution and revenue.
Managed by Danat Hotels & Resort, a division of the National Corporation for Tourism & Hotels (NCT&H), the Novel Hotel City Center has 215 rooms, historically catering to business and MICE travelers. However, with the increased demand for entertainment and increased competition, the revenue management team felt the need to expand and automate distribution. With RateTiger, they discovered and connected to the best performing online sales channels in their key source markets, resulting in increased occupancy.
“The extremely competitive nature of the Middle East market means that we have to update prices and inventory several times a day. We needed a solution that met our demands for market intelligence as well as channel management. With RateTiger, we managed to increase our occupancy rate to 90%. Their integrations with leading global and regional OTAs have allowed us to sell on the right channels that bring business to our city. The speed, accuracy and ease with which we can manage our online operations is fantastic. Additionally, the Promotions feature has helped us improve visibility across key sales channels, which has resulted in better RevPAR,” commented Akber Bana, Cluster Revenue Manager – Novel Hotel City Centre.
With the supply of hotel rooms in the region exceeding demand, it is important to maintain an effective pricing strategy to stay ahead of the competition. The revenue management team uses RateTiger Shopper to monitor rate changes to implement a dynamic pricing strategy.
“We have been able to sell at better rates and maintain rate parity – thanks to Rate Shopper. The support and technical team understand what they are doing and provide quick resolutions which is amazing. Highly recommend RateTiger to other hoteliers to improve channel connectivity and productivity as well as overall online distribution,” abstract Akber.
Watch this video where Mr. Akber Bana, Cluster Revenue Manager – Novel Hotel City Center shares his experience using RateTiger products and support – https://www.youtube.com/watch?v=q-PkcLfvrVg
RateTiger by eRevMax is a market leader in hotel technology and provides Channel Manager, CRS, Rate Shopper, Booking Engine, Website Design, Digital Marketing services as well as GDS and Metasearch Distribution solutions to major hotel chains and resorts, as well as to medium-sized groups. as independent boutique properties around the world.
RateTiger connects to over 450 channel and technology partners. It has deep two-way integration with distribution channels as well as major PMS, RMS, CRS, Booking Engine and other hotel technology systems for a seamless online distribution experience. Data security and privacy is a key aspect for RateTiger – it is ISO and PCI certified as well as GDPR compliant. RateTiger is known for its stable solutions with 99.9% product uptime and provides 24/7 multilingual customer support to hotels around the world to help them achieve their revenue generation goals.
For more details, please visit www.ratetiger.com or contact us at [email protected].